SEATTLE- Alaska Airlines (AS) is set to enhance its long-haul network from Seattle (SEA) with prospective flights to European destinations such as Madrid (MAD) and Rome (FCO), projected to commence in the second quarter of 2026. This move follows the airline’s recent acquisition of Hawaiian Airlines (HA) and their initiation of transpacific routes.
The airline is focused on transforming Seattle into a prominent global hub, aiming to establish a dozen long-haul routes by 2030. However, it encounters obstacles including a lack of joint ventures and limited slots at key European airports, as reported by OMAAT.
Alaska Airlines is rapidly evolving Seattle-Tacoma (SEA) into a strategic global center by introducing new flights. CEO Ben Minicucci recently indicated that the next phase of the company’s expansion will target Europe, with the first transatlantic flight anticipated in the second quarter of 2026.
While the exact destination remains confidential, this announcement signals a significant development as Alaska Air Group aims to establish a foothold in the long-haul international market.
Minicucci suggested that the European route has already been selected and that preparations are being finalized internally.
Although he did not disclose the specific location, speculation is heightened due to recent strategic communications and historical context.
Earlier presentations regarding long-haul plans featured three European cities: London (LHR), Paris (CDG), and Rome (FCO), hinting that these may be leading candidates.
Alaska’s Challenges
Alaska Airlines faces several strategic challenges:
- Lack of Long-Haul Alliances: Currently, Alaska lacks participation in any transatlantic partnerships, affecting its ability to attract high-yield connecting traffic.
- Branding Transition: Following the acquisition of Hawaiian Airlines, there is temporary confusion concerning brand identities, particularly as both airlines operate long-haul flights from Seattle. Currently, Hawaiian’s Airbus A330s provide a lesser onboard experience compared to rivals.
- Geographical Limitations: While SEA is well situated for transpacific travel, it does not possess the same advantage for European routes, especially for travelers from the East Coast.
Nonetheless, Alaska Airlines holds a strong Mileage Plan loyalty base and observes significant summer travel demand towards southern Europe.
Which Cities Are Most Likely?
Rome (FCO) appears to be the leading contender for the new route. Reasons include:
- CEO’s Hint: Minicucci, who has Italian roots, humorously mentioned that his family would be pleased with the choice of a European destination, indicating a personal connection.
- Market Opportunities: There is currently no nonstop service linking Seattle (SEA) with Rome (FCO), presenting an entry point for Alaska Airlines.
- Seasonal Appeal: Rome and other southern European destinations draw robust seasonal interest from American leisure travelers.
- Slot Access: Rome and Madrid (MAD) offer more favorable slot availability for newcomer airlines compared to heavily regulated London Heathrow (LHR).
Madrid (MAD) also presents itself as a viable alternative, given its role as a hub for Iberia (IB), which could facilitate connecting opportunities.
In recent years, Spain has emerged as a premier destination for US visitors. Although Paris (CDG) is a significant global city, it may not fit strategically due to fewer partnership options.
Future Outlook
By aiming to launch two long-haul international routes each year, Alaska Airlines demonstrates a clear commitment to global growth.
As a member of the oneworld alliance, supported by an upgraded base in Seattle, the airline is focused on forming partnerships and enhancing its long-haul offerings, essential for thriving in competitive transatlantic markets.
Investments in its widebody fleet or future aircraft will likely be necessary to ensure competitiveness in passenger comfort and operational effectiveness.
The initiation of European services in 2026 will serve as a crucial benchmark for Alaska’s capabilities in navigating the global aviation market.
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Kevin Derby is a seasoned US-based journalist known for his commitment to uncovering truths and telling engaging stories. With over a decade in journalism, Kevin has reported on various topics ranging from breaking news to in-depth investigative pieces. His dedication to journalistic integrity and attention to detail have earned him a reputable voice in the media.
Based on an article from aviationa2z.com: https://aviationa2z.com/index.php/2025/05/14/alaska-airlines-might-launch-madrid-and-rome-flights-in-2026/?utm_source=rss&utm_medium=rss&utm_campaign=alaska-airlines-might-launch-madrid-and-rome-flights-in-2026
